We’re joined by one of my very first guests and very favorite people in the sustainability space – Ashlee Piper!! Ashlee is a TV personality, sustainability consultant, and author of Give A Shit: Do Good. Live Better. Save The Planet – which has become quite the golden ticket, go-to guidebook for both aspiring and seasoned sustainability advocates. We talk all about influence, and how to communicate with audiences both online and IRL, and what it means to be an ‘influential’ person online in this special, relatively new world of eco-activism. We speak about greenwashing and misconceptions in the movement. I ask the burning question: how did you write a book? Ashlee, the realest woman around, gives us all the details from conception to publishing, and how the reception of her book has continued to evolve over time. Lastly, we speak about the individual action in sustainable living, versus collective, policy-driven action – should it be one or the other?
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